Case Study: Transformation of W The Brand into a Multi-State Cannabis Operation

Background:

W The Brand, a small cannabis shop in Los Angeles, California, approached us with aspirations of becoming a leading player in the legal cannabis industry. Having recently acquired its cannabis manufacturing and distribution license, the company aimed to expand its operations into rapidly growing markets as cannabis legalization spread to new states. Key objectives included securing additional capital, gaining control over cash flows, enhancing professional capabilities, and attracting new investor capital.

Challenges:

1. Limited capital for expansion.

2. Lack of control over cash used in raw material purchases and product sales.

3. Need for professional development and expertise.

4. Desire to attract external capital for sustained growth.

Strategic Initiatives:

1. Capital Infusion:

   • Successfully raised several million dollars in equity funding (amount undisclosed) to support operational growth and expansion into new states.

2. Operational Efficiency with Salesforce.com:

   • Implemented Salesforce.com to streamline processes, covering lead nurturing, sales management, distributor interactions, and in-house team fulfillment.

   • Integrated inventory automation and real-time payment systems for efficient financial management.

3. Financial Restructuring:

   • Conducted a comprehensive audit and correction of three years of financial records.

   • Restructured Finance, Accounting, and Sales departments, incorporating automated workflows through API integrations across CRM, ERP, and expense monitoring systems.

4. Commission Tracking and Sales Dashboards:

   • Developed automated commission tracking system and sales dashboards to provide real-time insights into lead activities and sales reports.

5. Process Mapping for Integrated ERP and Compliance Tracking:

   • Mapped the entire laboratory workflow and warehouse functions in preparation for the implementation of MJ Freeway 2.0, enhancing operational efficiency and compliance.

6. Strategic Acquisition:

   • Successfully led a vertical acquisition and licensing partnership with a Los Angeles medical dispensary valued at $5 million, expanding the company's presence and market reach.

Results:

Today, W The Brand stands as a successful Multi-State Operation, operating legally in Oregon, Nevada, and California. The company has achieved significant milestones, including securing substantial equity funding, implementing cutting-edge technology for operational efficiency, and strategically acquiring key partnerships to enhance its market position. The transformation has positioned W The Brand as a leading player in the legal cannabis industry, showcasing its adaptability and strategic foresight.